Mountain Time is the official, unofficial time zone of Mountain Dew

DEW NATION- We are officially declaring Mountain Time our official, unofficial time zone. At Mountain Dew, we’re calling on all Dew fans to embrace a bold, adventure-filled lifestyle by adopting the Mountain Time mindset. Inspired by the vibrant spirit of Mountain Time residents—who are statistically happier than the average American—we’re encouraging everyone to live like a local, whether they’re visiting, moving, or simply celebrating the great outdoors.